The No. 1 selling ice cream brand in the USA

A dream that started in the Bronx, and became one of the most famous ice cream brands in the world. Häagen-Dazs is the No. 1 marketshare leader and No. 1 brand in the premium indulgence segment in the USA.

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The history of Häagen-Dazs

60 years ago, two Polish immigrants from the Bronx decided to create a new luxury in ice cream. They invented a recipe, dreamed up a name and made it happen. Today, we still stand for that kind of creativity and imagination and continue to transform the finest ingredients into the most luxurious ice cream to by enjoyed by all.

A dream of luxury

Reuben and Rose Mattus had a vision for changing the world of ice cream. At a time when others were cutting corners and pumping their ice cream with air, our creative founders set out to do something better. Using only the finest ingredients, their rich, velvety ice cream created a category all its own. With three simple flavors – Vanilla, Chocolate and Coffee – and a playful made-up name--the Häagen-Dazs® brand and a new kind of luxury was born.

Häagen-Dazs sticks are the No. 1 indulgent snacks in the USA

Häagen-Dazs fans love our Vanilla Milk Chocolate Almond

Planet & Society

Häagen-Dazs commits $1.5 million dollars to organizations that are working to uplift and support marginalized and underrepresented creators and tastemakers

This commitment started in 2021 with a $100,000 donation to the Hillman Grad Productions Mentorship Lab, founded by Lena Waithe. The Hillman Grad Mentorship Lab provides opportunities for marginalised storytellers to connect, grow, and accelerate their careers across television, film, and other mediums. It has continued to grow from there each year.


The Häagen-Dazs 'Thät’s Dazs™' campaign continues to successfully drive the future of the brand


Latest Projects


Exciting News! New Häagen-Dazs bar flavours have arrived.

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Häagen Dazs packaging redesign wins Design Effectiveness Award

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"Thät’s Dazs" spirit comes alive in our new Häagen-Dazs shops

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Häagen-Dazs partners with Anderson .Paak to spotlight next generation of creatives

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Häagen-Dazs donates $100,000 to help aspiring creatives in beauty

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Häagen-Dazs launches new breakthrough innovation; the butter cookie cone

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Bronx Pastry Chef, Paola Velez, is Dazzling with Häagen-Dazs

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Häagen-Dazs is taking it to the streets with its newest flavors!

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Häagen-Dazs donates $100,000 to Hillman Grad Foundation, Inc. to support its Mentorship Lab

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