February 14 2020
RØAR™ x ANTHONY JOSHUA LAUNCH DINNER
ANTHONY JOSHUA HOSTS EXCLUSIVE VIP EVENT TO LAUNCH NEW PLANT-BASED & SUPER INDULGENT ICE CREAM BRAND FOR RØAR™
Thursday 13th February - Worldwide ice cream manufacturer Froneri, celebrated the UK launch of its new indulgent plant-based ice cream RØAR™ on Thursday night, with an exclusive VIP event hosted by heavyweight champion Anthony Joshua OBE.
The event took place at the extraordinary Amazónico in Central London, and began with a tasting experience of the three new flavours, followed by a private dinner with Anthony Joshua and a number of other VIPs including Jade Thirlwall, Jada Sezer, Georgia May Salamat, Charli Howard, Bradley Simmonds, AJ Odudu & Daisy Lowe.
Guests were treated to a three course curated plant-based menu, with the three new delectable flavours for dessert: Hazelnut Chocolate Cookie, Coconut Mango Passionfruit Oat Cookie & Hemp Seed Chocolate Brownie.
Amazónico was chosen for its exotic, jungle vibes to channel the wildness of the brand. This was emphasised with an ice cream wall in the private dining room, made of RØAR™ pots for the ultimate social media moment.
There to celebrate the launch, Anthony Joshua commented that;
“I’m thrilled to work with ROAR on their UK launch; not only is the ice cream delicious, but I like their mindset & partnership with Panthera. I’ve already introduced plant-based meals as part of my regime and enjoy the benefits it has on my diet, so to be able to also introduce a plant-based ice cream like ROAR is a double win for me.”
RØAR™ is about a conscious mind-set, social responsibility and caring for animal welfare. Wildly delicious and indulgent, RØAR™ marries high quality plant-based ingredients with the luxurious flavours of Hazelnut, Coconut and Chocolate. The range does not contain palm oil and all cocoa is UTZ Certified.
RØAR™’s animal welfare expands beyond ingredients with a long-term partnership with Panthera supporting the TIGERS FOREVER fund. Panthera is the only organisation in the world devoted exclusively to the conservation of the world’s wild cats with the TIGERS FOREVER fund aiming to increase tiger numbers by at least 50% over a ten-year period.
RØAR® is now available on OCADO and TESCO to follow on 16th March.
RRP is £5.00 for 500ml.
For more information, imagery or samples please contact the ROAR team at b. the communications agency
E: [email protected] / T: 08451 262 726