February 15 2019
MANHATTAN among 2018 Bumper Ads Leaderboard Poland
In 2018 Froneri Poland continued MANHATTAN ice cream brand campaign based on manifest “Good company matters!”. The 2 core 15 seconds commercial were supported by 5 bumperads focusing on good company!
According to YouTube Poland and Ipsos MANHATTAN VANILLA CHOCOLATE bumperad hit the Special Leaderboard of 10 best bumperads in YouTube Poland IN 2018. The Special Leaderboard is a showcase of best in class ads in the :06 format. Ads were chosen based on factors like total views, organic views and audience retention combined with a user creative ratings survey conducted by Ipsos taking into account parameters: sympathy, emotions, memorizing and brand coherence.
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