March 13 2020
FRONERI GETS FRUITY THIS SUMMER WITH THE LAUNCH OF NEW ROWNTREE’S ICE LOLLY
Building on the huge success of Rowntree’s the number one ice lolly brand1, Froneri is excited to launch the new Rowntree’s Fruit Stack offering refreshing strawberry, juicy orange and zingy apple flavours all in one lolly making it a fruity treat perfect for those family fun days in the sun.
With the Rowntree’s brand now worth £29m and having experienced 76% growth in brand value in the last two years1, the launch capitalises on a much-loved family favourite with over 3.6 million shoppers buying the Rowntree’s brand2. Easy for the whole family to enjoy, the Rowntree’s Fruit Stack ice lollies provide an instant hit of juicy refreshment. What’s more, each lolly contains just 55 calories and over 20% fruit content with no artificial colours, flavours or preservatives.
Brunhilde van Antwerp, UK Head of Marketing at Froneri comments, “We’re really excited for the launch of the Rowntree’s Fruit Stack which offers something for everyone with three different mainstream flavours in one innovative lolly to ensure mainstream appeal, while bringing to life the fruity credentials of the brand.”
In addition to Rowntree’s Fruit Stack, Froneri has also announced that it will be launching the new Rowntree’s Mix’d Pack – a mixed pack of 12 full size ice lollies featuring family favourites including 3 x Fruit Pastilles, 3 x Tropical Push Ups, 3x Strawberry and 3 x Watermelon ice lollies all in one place. The new product is set to be a hit with busy parents by offering a range of refreshing, tasty and permissible treats throughout the week.
The Rowntree’s Fruit Stack is available in a pack of four with an RRP of £2.20 while the Rowntree’s Mix’d Pack has an RRP of £3.50. Both products will be stocked nationwide in time for summer.
For more information about Froneri please visit www.froneri.uk.com.
Froneri is a fast-growth international business with a vision to build the world’s best ice cream company. A passionate challenger brand, we are building the market through a focus on ice cream, delivering value for retailers and consumers. Created in 2016 as a joint venture we are the second largest manufacturer of ice cream in Europe, the third largest worldwide and the number one private label producer worldwide. We are present in over 20 countries with revenues of €2.6bn (2018) and over 10,000 employees worldwide. For more information visit: www.froneri.com
1Nielsen Total Coverage, value sales, 52we 13.07.19
2Kantar worldpanel buyers 52we 14.07.19