January 07 2019
AN I-CONE-IC COLLABORATION!
Two of Australia’s best-loved brands, PETERS DRUMSTICK and GELATO MESSINA, have joined forces bringing the ice cream parlour to the supermarket with a delicious new cone indulgence – Drumstick X Messina.
Drumstick is Australia’s Number 1 Ice Cream Cone, connected with the country’s summer culture since 1963. So when this iconic brand wanted to give its classic cone a fresh perspective, it made sense to collaborate with the creative minds and discerning palates of Gelato Messina – a modern Australian icon famed for reimagining classic desserts.
The super-premium collaboration launches in supermarkets in mid-January featuring Peters Drumstick cones inspired by some of Gelato Messina’s most popular flavours, with ingredients specially created in the Messina kitchen. Drumstick X Messina comes in four specially crafted flavours:
Mango & Salted Coconut.
Fresh Kensington Pride mango sorbet entwined with Murray River Salted Coconut sorbet, topped with Kensington Pride Mango sauce and toasted coconut flakes.
Vanilla Bean & Peanut Praline
Rich three fold vanilla bean ice cream, topped with a sweet & salty peanut praline and dark chocolate.
A unique MESSINA hazelnut sauce made with hazelnuts all the way from Cortemilia in Italy, swirled through an indulgent gelato, topped with roasted hazelnuts.
Dulce de Leche
Made with MESSINA’s trade mark Dulce de Leche sauce combined with creamy ice cream and chocolate coated biscuit pieces.
Declan Lee of Gelato Messina said: “At Messina we are always innovating, so when the idea of collaborating with Peters Drumstick came up, we were excited. We knew it would be fun to get our hands on something so familiar to Australians and put our unique twist on it.”
For months both teams travelled back and forth between Peters Drumstick’s factory in Mulgrave and Messina’s kitchen in Rosebery, creating each of the luxe flavours together. The classic cone is reimagined with handcrafted ingredients and premium bold flavours, giving Australians an incredible, authentic gelato experience straight from their home freezers.
“We have loved working with Messina on our new range because they are playful with their flavours and passionate about the creative process and quality, just like us. They have very high standards and search the globe for the best ingredients, in their most natural forms, to create the best products possible. The process for this collaboration was no different,” said Emma-Jane Collins, Director of Marketing, Category and Product Technology, Peters Ice Cream.
“This truly was a 50/50 collaboration where both brands’ philosophies came together to take cones to the next level in Australia,” said Collins.
The entire Drumstick X Messina collection is available for a limited time from Coles, Woolworths & Independent grocery stores around the country, hitting shelves from mid-January. Each flavor will come in a multi-pack of 4 RRP $9.99. Drumstick X Messina Mango & Salted Coconut and Roasted Hazelnut flavours will be available in the petrol and convenience channel nationally. Loose Pack RRP $4.90.
View and download Drumstick x Messina imagery here: INSERT DROPBOX LINK
For all media enquiries, PR assets and product samples please contact Amelia Roberts at The Audience Agency: [email protected] / 02 9380 4120
About Peters Drumstick
Peters Drumstick is Australia’s number 1 selling ice cream cone and has been the iconic Aussie cone since 1963.
About Gelato Messina
Messina are obsessed by making the best possible product they can. Every single flavour has its own unique recipes and is made from scratch at Messina HQ in Sydney.