February 15 2019
Amazing results of MANHATTAN ice cream brand commercials in digital in 2018
Froneri Poland for the second year in a row continues MANHATTAN brand support on polish market! In 2018 we created 2 extraordinary 15 sec commercials that emphasis not only tasteful appearance of the ice cream, but also the name itself and the brand manifest: “Good company matters!”.
MANATTAN commercials were on air on YouTube and online video from 23rd of April to 31st of July `18. The results of MANHATTAN campaign exceeded our wildest dreams. On YouTube we reached 8 million full views vs 5 million planned! Our spots were watched from the beginning to the end by 47,91% of YouTube users and reached View Rate at level 48,23%, while the benchmark for this category is set at 25%-34%. In online video platforms we delivered reach 23% higher than planned. The MANHATTAN commercials digital campaign was followed by social media activities on MANHATTAN channels.
Excited with our result in 2018 we would like to make the most from the great material we created and therefore in 2019 continue the brand campaign with our commercials.